Apple is turning privacy into a business advantage
Apple unveiled new versions of its operating systems on Monday, showing that the company's focus on data protection has taken a new turn. It's no longer just a corporate ideal or a marketing point. It's now a major initiative from Apple that sets its products apart from the Android and Windows competition. Apple has positioned itself as the most privacy-sensitive large tech company since Apple CEO Tim Cook wrote an open letter on the subject in 2014, according to Ads. But Monday's announcements showed that Apple's privacy strategy is now part of its products: privacy was mentioned as part of almost every new feature and got its own stage time. Data protection-oriented functions and apps that Apple announced on Monday for the upcoming iOS 15 or MacOS Monterey operating systems include: No tracking pixels. The Mail app now runs images through proxy servers to bypass tracking pixels that tell email marketers when and where messages were opened. Private relay. Subsc...