Yeti Cycles Adopts Headless Commerce to Merge CX With Powerful E-Commerce Engine
Yeti Cycles, headquartered in Golden, Colorado, was founded in 1985 before mountain biking was even considered an industry. The brand quickly found its niche in making world-class racing bikes. Over the years Yeti Cycles has grown into one of the most famous racing teams in mountain bike history, winning numerous world and national championships. The company has also been a leader in advancing the industry, continuously developing bikes that define and push the boundaries of the sport. When the COVID-19 pandemic hit last year, there was renewed demand for outdoor fitness products and the cycling industry as a whole saw overwhelming demand from consumers. While Yeti Cycles was already seen as a premium bike brand with a beautifully designed website that suited the brand's needs well, there were challenges with managing the website and connecting back-end systems, which increased the ability of the marketing team to run the website without effectively managing the website, sever...