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SEC probes VW 'Voltswagen' marketing stunt

(Reuters) - The US Securities and Exchange Commission has launched an investigation into the US unit of Volkswagen AG into a marketing stunt that falsely claimed it changed its name to "Voltwagen" in the US, one Person who was informed of the matter Confirmed. Spiegel first reported on the investigation and the SEC's request for information on the issue raised in early April, citing VW as confirmation of the investigation. Volkswagen declined to comment on Reuters. The SEC did not respond to a request for comment. The company apologized in March after a false statement about a false name change was circulated widely on social media. The stunt, which took place just before the April Fool's Day joke on the first of the month, when companies were frequently posting prank statements, should draw attention to its electric vehicle efforts, the automaker said. The first name change statement posted on the website and accompanied by tweets was reported by Reuters a...

The Pitch: Advertising and marketing news for 4.27.21

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A screenshot of the Visual Appeal website for Nydella. Visual Appeal LLC has completed a branding for Nydella , a Midlothian clothing store that opened in March. The work included logo design, website and marketing collateral. Familiar creatures was named agency of the record for Duke's mayonnaise , Part of Richmond-based Sauer Brands. The agency will work with Duke's to further develop their current “It's got Twang” campaign and increase brand awareness. Duke developed this campaign with the previous AOR, The Richards Group, based in Dallas. Red Orange Studio created a logo and started a website for Virginia Beach Ketamine & Wellness . The mobile-friendly website shows the wellness startup's services for people with PTSD, anxiety, and chronic pain. Kathie Avery Jeff Strome Lewis Media Partners rented Jeff Strome as an associate analyst and Kathie Avery as an accounting specialist. Strome is a graduate of VCU and has done data analysis and reporting...