6 Essential Elements for Your B2B Website
Your website is a central part of your B2B organization. As the main channel to get the audience to know your brand and consume your content, it is valuable in advancing and facilitating a lot of marketing efforts. In general, a website should: Be the digital window into your company Attract people to stay and learn more Have people take certain actions during the visit 51% of B2B companies spend most of their marketing budget on website development. Companies clearly recognize the importance of a strong web presence, but many still lack the basic requirements for an effective B2B website. Here are six important elements that will ensure the effectiveness of your website. 1. First impression Your website provides a first impression for many visitors who are learning more about your company and needs to be clear about who you are and what you offer. 2.6 seconds is the time it takes someone to make a decision about what they think of your website. This means that it will take your ...