Has Robinhood Made Day Trading Too Irresistible?
LISTEN: How to Trade Stocks Online: Has Robinhood Made Day Trading Too Irresistible? ✕ ■ April 21, 2021, 12:01 AM | Updated: April 21, 2021, 3:01 PM Is the app that brought zero-commission trades and a mobile-first design to millions of investors too good at what it does? By Misyrlena Egkolfopoulou, Annie Massa, and Anders Melin Illustrations: Peter Gamlen for Bloomberg Businessweek ■ April 21, 2021, 12:01 AM | Updated: April 21, 2021, 3:01 PM In Silicon Valley, Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man. A former lecturer at Stanford’s Graduate School of Business and an angel investor, he’s studied how companies such as Facebook Inc. and Twitter Inc. encourage users to spend time on their platforms. He didn’t invent the techniques, some of which were also being observed and taught by others on the Stanford campus by the 2010s. The place was a hotbed of behaviorally informed design. But Eyal summed up what h...