Aetrex Makes Advanced 3D Foot Scanning Technology Affordable for All Retailers with Launch of Albert 3DFit


TEANECK, NJ - (BUSINESS WIRE) - Aetrex Worldwide, Inc. (“Aetrex”), a global leader in foot scanning technology, orthotics, and comfort and wellness footwear, today announced Albert 3DFit, a sleek and modern 3D foot scanner set to revolutionize retailing by he 3D Fit technology available for stores of all sizes. This scanner offers the most innovative technologies at a fraction of the cost of its competitors and can calculate customers' 3D foot measurements in less than 10 seconds with an accuracy of up to 1 millimeter. It features Aetrex's FitGenius ™ AI platform, which matches customers' unique foot profiles with their ideal shoe styles and sizes to provide personalized shoe recommendations that can be accessed through a retailer's digital shopping platforms after they leave the store.

“Recent studies have shown that 25% of consumers would like to experience fit technology when buying shoes. Albert 3DFit is helping retailers of all sizes meet this need, ”said Kumar Rajan, Vice President of Technology at Aetrex. "With the largest technology development team in the industry, we were able to leverage our years of experience and our ability to develop our own hardware and software to create an innovative 3DFit experience that is affordable to all interested retailers."

Albert 3DFit can guide customers through the scanning process manually with a tablet or contactless with voice activation technology. The software uses artificial intelligence to match shoe data by brand and style with the profile of each individual foot and provides size recommendations in seconds that lead to personalized shoe recommendations that help customers make informed purchasing decisions. After exiting the store, users can take advantage of the software's FitGenius feature to view and purchase shoe styles best for their unique feet, whether shopping on a PC or phone, to make online shopping a seamless one Experience.

“The FitGenuis technology plug-in enables retailers to easily integrate the shoe recommendation software into their website or through their email blasts and social media. A FitGenius score is assigned to each shoe so that customers can ensure the right fit on the first try when buying online. reduce their returns, ”said Larry Schwartz, CEO of Aetrex.

The Albert 3DFit scanner also provides retailers with critical data that they can use to optimize key areas of their business, such as marketing, store performance, and product planning and development. Retailers can then use the collected data to develop targeted digital marketing messages for customers based on their unique foot profiles to drive increases in engagement and conversation rates. With units launching in stores this fall, the Albert 3DFit scanner is available now to retailers priced at $ 1,995 or $ 55.42 per month.

Since Aetrex introduced foot scanning technology in 2002, the company has placed over 10,000 scanners worldwide, with an average of 2.5 million scans per year for a total of 40 million scans. In order to build on this dynamic, Aetrex will also launch its new mobile app for foot size and shoe recommendations for the home this year. To learn more about the Albert 3DFit scanner, visit aetrex.com.

About Aetrex

Aetrex Worldwide, Inc. is widely recognized as the world's leading provider of foot scanning technology, orthotics, and comfort and wellness shoes. Aetrex has developed state-of-the-art foot scanners, including Albert, Albert 2 and iStep, designed to accurately measure feet and determine foot type and pressure points. Since 2002, Aetrex has placed over 10,000 scanners worldwide that have performed more than 40 million individual customer foot scans, currently an average of more than 2.5 million scans per year.

The company is known for its over-the-counter orthotics - the world's leading foot orthosis. With fashion, function and quality at the forefront, Aetrex also designs and produces stylish, high-performance shoes. New Jersey-based Aetrex is consistently named as one of New Jersey's top 100 privately held companies and has also been listed in NJBIZ's top 30 manufacturing companies. It has been privately owned by the Schwartz family for three generations. More information is available at www.aetrex.com.

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