Chinese tech giants looking to build metaverse


With "metaverse" becoming the buzzword of 2021, Chinese tech giants are also looking for opportunities in what may be the next phase of the internet's evolution.

Ever since Mark Zuckerberg announced the official renaming of Facebook as Meta last October, Chinese tech companies have also been raving about the idea of ​​building a vast digital world that integrates the internet, virtual reality, augmented reality, and AI.

Last month, tech giant Baidu held its annual Baidu Create 2021 developer conference in Xirang, or Land of Hope, the company's answer to the Metaverse.

To enter the digital realm, users need to create their avatars. Users can then move freely and interact with other avatars, from attending conferences to taking virtual tours.

Baidu said the annual developer conference marks China's first major event held entirely in the metaverse.

This month, the Communication University of China (CUC) opened a virtual campus in Xirang, becoming China's first academic institution to enter the industry.

The CUC Digital Art Department recreated the campus using 3D models, street view maps, and other digital tools. Students and visitors can explore the virtual campus using VR headsets, mobile phones and computers.

Earlier this month, Huawei and Beijing Shougang Park jointly launched a Metaverse Experience activity. Users can enter a new world by scanning a QR code in the park with their smartphone to enjoy the performance of a robot band and a virtual light show. Users can also immerse themselves in a gaming experience by participating in AR group war games.

Nubia Technology Co., Ltd., a subsidiary of ZTE, recently announced that a professional technology team was set up in the company last year to focus on hardware technology for the Metaverse.

Last month, NetEase signed a strategic cooperation agreement with the government of the city of Sanya in south China's island province of Hainan. As part of the deal, NetEase will set up its headquarters in Hainan and build an industrial metaverse grassroots project in Sanya.

At a financial report meeting last November, NetEase founder and CEO Ding Lei said NetEase is ready for the Metaverse, noting that the company is prepared for related technologies. "When the gun goes off, we might run faster than everyone else," Ding said.

Netease featured the muscles of the metaverse in his immersive activity system called Yaotai. Last August, the 16th International Symposium on Biomineralization was held in Yaotai, the first exhibition of the immersive activity system.

Yaotai increased realism and immersion in virtual meetings and lowered the usage threshold. Users can join the meeting with one click.

Last year, e-commerce giant Alibaba launched a "Metaverse Art Exhibition" on its Tmall/Taobao mobile app during the November shopping spree. Shoppers could get a free digital collection with every purchase of a limited physical product like a Burberry scarf. A digital avatar of Beethoven conducted the "Metaverse Symphony," in which musicians played virtual instruments with brands such as a Bobbi Brown trumpet or Coca-Cola drums. Consumers could also purchase these virtual products.

Tencent announced last month that it would officially launch TMELAND, the first Chinese virtual music festival. Users can create their virtual images, communicate and interact with each other and enjoy the immersive audio entertainment experience that combines reality and the virtual world through virtual live streaming and virtual concerts.


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