New Brand of Hitachi Astemo Debuts at Auto Shanghai 2021

Mobility solutions Hitachi Astemo's new brand debuts at Auto Shanghai 2021

06/07/2021Editor: Ahlam Rais

On April 19, 2021, the 19th Shanghai International Auto Show started at the National Convention and Exhibition Center in China. Hitachi Automotive Systems (China) Co., a leading international auto parts supplier, made its debut with a new branding.

The new brand image of Hitachi Astemo Automotive Systems

(Source: Hitachi Automotive Systems China)

Shanghai / China - This is the brand's first appearance in China, which marks a fresh start for Hitachi Astemo in the Chinese market and is attracting a great deal of attention in the industry. The concentrated presentation of several advanced technologies and products demonstrates Hitachi Astemo's dynamic ability to innovate and industry leadership in technology development.

Integrate benefits to meet industry changes

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In recent years, the automotive and motorcycle industries have experienced disruptive changes in the wake of the technological wave of “intelligence, networking, electrification and sharing”. To meet future challenges, companies in the industry must expand their size and resources to support the development of advanced technologies and comprehensive solutions that the industry needs for long-term sustainable development.

Hitachi Astemo was founded with this in mind. Merged by four companies: Hitachi Automotive Systems Co., Keihin Co., Showa Co. and Nissin Kogyo Co., the new company adopts the public company model, with Hitachi Manufacturing Co. holding 66.6% of the shares and Honda Motor Co. with 33.4% of the shares. The new company completed its business combination on January 1, 2021, officially opening a new chapter in global business.

“The birth of the new company gave us more vitality and a new sense of mission. After integrating the existing size and advantages of the four companies, as an independent and globally influential large-scale supplier, we have the resources and the ability to provide technical support and total solutions for the increasingly demanding needs of customers in order to adapt to the rapidly changing world "said Brice Koch, Global President and CEO of Hitachi Astemo.

Hitachi Astemo has offices in 27 countries and regions in Asia, North America, South America and Europe, including Japan, China and India, and employs approximately 90,000 people.

“The Chinese market is the world's largest automotive market, where electrification, autonomous driving, sharing and networking are developing rapidly. Hitachi Astemo has 22 manufacturing and R&D bases in China. As a leading system supplier, we will always strive to provide strong support for customers in China in order to jointly master future challenges, "said Seng Weili, Senior Vice President of Hitachi Astemo and President of China.

We look forward to the future and offer mobility solutions

Hitachi Astemo takes the meaning of "Advanced Sustainable Technologies for Mobility" and its development concept is to "create a safe, comfortable and sustainable mobility life through technologies that can contribute to a progressive and sustainable society". Technologies and becomes a leading provider of advanced mobility solutions for the automotive and motorcycle industries.

By combining the overall advantages of the four companies, Hitachi Astemo will be a global carrier-level supplier, providing driver assistance systems through its core business of powertrain systems, chassis systems and advanced future-oriented mobility solutions for the automotive and motorcycle industries.

The new company's products for the factory-installed automotive market include low-emission propulsion systems, high-efficiency propulsion motors, high-performance inverters, suspension systems, electric power steering, braking systems, environmental detection sensors, autonomous driving controllers and OTAs, control software update technology, etc. In addition, the company's business also includes the motorcycle market, the automotive aftermarket, rail vehicles and industrial machines.

Based on the expanded business scope and technical strength of the four member companies, Hitachi Astemo will continue to drive technological innovation in "intelligence, connection, electrification and sharing" while optimizing technical resources and accelerating the new generation of technology. Development and establishment of a worldwide leading position in the field of holistic solutions that integrate complex software and components.

Accelerating innovation to become a leader in the industry

With the establishment of the new company, Astemo Japan will be at the forefront of science and technology, using leading technologies and solutions to improve people's lives and make the world a better place.

At Auto Shanghai 2021, Hitachi Astemo showcased a full range of leading products in core business areas such as electric propulsion systems, advanced chassis systems, autonomous driving / advanced driver assistance systems and motorcycles, including in-vehicle engine control for new energy vehicles and binocular cameras for automatic driving.

Based on the concept of modular design, the on-board motor control based on high voltage and high power density technology adopts an overall powerful cooling structure, and uses double-sided direct cooling power modules to complete the compact design of the coolant duct and optimize the pressure drop and thermal resistance created by the pin -Fin structure caused to achieve high cooling performance of the power module.

With the modular design adapted to the voltage and current requirements, it maintains the highest current output capability and greatly improves the withstand voltage (700 ~ 1200V). The compact design without flange or screw fastening reduces the overall volume by 15% and enables a leap forward in terms of power density generation. Hitachi Astemo's in-vehicle motor control uses highly efficient and mature IGBT technology to achieve the same performance of SIC under 800V high voltage while keeping the cost of SIC high.

Based on AI algorithms and complex environment recognition technology, Hitachi Astemo achieves an integrated vehicle control for safe and autonomous driving. It has been investing in the research and development of binocular cameras since 2004. It currently offers binocular vision solutions that integrate imaging, image processing, object recognition processing and vehicle control signal generation and can implement ADAS functions such as ACC and AEB.

The greatest advantage of the binocular camera is that, thanks to the principle of parallax, it can detect any irregular objects and texture objects and can recognize the vehicle as a three-dimensional object and use it as a candidate to trigger the control of the vehicle without seeing the overall contour of the vehicle, which The early detection of overtaking and trapped objects driving ahead is significantly improved, frontal collisions are avoided and safe and comfortable driving is reliably supported.

With the help of the international platform at Auto Shanghai 2021, Hitachi Astemo Automotive Systems has set sail on the Chinese market. In the future, Hitachi Astemo will continue to enhance the company's social, environmental and economic value by providing advanced mobility solutions that help improve safety, comfort and environmental protection, as well as people's quality of life and corporate value to improve and sustainable development of the world.

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