3 Key Lessons Fintech Entrepreneurs Can Learn From A Legend

Bill Sarris CEO and Co-Founder of Linqto
LinqtoWhat does it take to be successful in fintech? One person who surely knows the answer is Bill Sarris.
Bill Sarris has been an expert in fintech and investment technology for many years. Some of its application deliveries in major enterprise software include large customers such as Microsoft, Intuit, Stanford, and others. His fintech projects include Quickbooks, the Promotion Suite from Digital Insight and Business Banking.
He has won the Forrester Groundswell Award and the Monarch Innovation Award for Banking.
He's watched the investment world change over time and noticed early on that people are starting to invest on a day-to-day basis. As more of these Main Street investors came to Wall Street, he decided that a more democratic system was needed.
In response, Sarris co-founded and invented Linqto, a private investment app that helps users identify worthwhile purchases and invest in “unicorn” startups. Here are his top three tips for fintech entrepreneurs.
Never stop innovating
Sarris' stated goal with Linqto is to make investments easier, especially for private companies that are about to go public. Before it came, only the very rich and hyper-connected could invest in these areas. Sarris co-founded and developed Linqto in response to this exclusivity.
Innovation is demand-driven. The key to staying competitive as an entrepreneur is understanding society's changing needs. Investing looked very different 10 years ago, but as technology developed and people became more interested in money on a daily basis, new needs arose. These needs drive creativity, ideas and innovation, and entrepreneurs have to keep asking themselves, "How can I find a solution to this problem?"
Consider accessibility
The idea that drove Sarris to develop Linqto is simple: he wants to "make it easy for average investors to participate in the private equity market".
The goal is to put the average investor on a par with the Wall Street gurus who have been in business for a long time and to create a fair, equitable investment platform.
This is a key aspect of entrepreneurship in 2021: accessibility. The success of your company can be measured by how many people are served with the product. Entrepreneurs should consider affordability when innovating to further extend the reach of their business.
Accessibility and affordability are the basic principles that support Linqto’s goal of democratizing secondary markets.
Challenge old-fashioned ideals
Sarris observed the intense gatekeeping while investing. Only accredited investors can participate in private registrations. 50 million reach the threshold for accreditation, but less than 1 million is invested.
The people who invest are typically among the wealthiest with direct links to the private investment space. This prevents many traditional investors from participating even though they qualify.
Sarris describes the process as "antiquated systems, standards and processes" that make it difficult even for accredited investors. But technology disruption has changed the market, and Linqto is helping put the power to invest back in the hands of the people.
In 2021, Linqto has enabled 40 investments in 10 companies so far, with four exits announced. Coinbase was one of them, with some members buying shares for $ 32.
The most important part of the result? "These are average investors who were able to participate in the upward trend of an exit for the first time."
Innovation and entrepreneurship are about questioning longstanding truths and finding better solutions. Entrepreneurship can foster a more democratic society and create opportunities for a wider range of people. That is certainly the case with Linqto. Sarris believes the future of investing lies in simplified private market transactions, and he is helping to make this a reality.
What does the future of your industry look like?
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