Sierra Madre Begins Trading on Frankfurt Stock Exchange and Announces Investor Relations Agreements With Adelaide Capital and Machai Capital


VANCOUVER, BC / ACCESSWIRE / April 30, 2021 / Sierra Madre Gold and Silver Ltd. ("Sierra Madre" or the "Company") (TSXV: SM) is pleased to announce that its common stock is traded on the Frankfurt Stock Exchange under the symbol "409". As a result, Sierra Madre's common stock is now both listed on the TSX Venture Exchange ("TSXV") under the symbol "SM" and admitted to trading on the Frankfurt Stock Exchange.

"The listing on the Frankfurt Stock Exchange is an important step to increase awareness and our shareholder base," said Alex Langer, CEO of Sierra Madre. "Improved access to European capital markets will benefit both our current and potential shareholders."

Investor Relations Agreements

The Company is also pleased to announce that it has engaged Adelaide Capital Markets Inc. ("Adelaide Capital") and Machai Capital Inc. ("Machai Capital") to provide services to the Company, including investor relations activities, as defined comply with the guidelines of the TSXV and applicable securities laws.

Under an investor relations advisory agreement with Adelaide Capital (the "Adelaide Agreement"), Adelaide Capital will provide investor relations and advisory services to the Company, including meeting and communicating with corporate analysts, investors and brokers to introduce the Company to writers and Editing and advising the company on its communication materials, business development and advancing its interests. In consideration under the Adelaide Agreement, Adelaide Capital pays a cash fee of $ 8,000 per month for a period of 12 months for a total of $ 96,000. To the Company's knowledge, Adelaide Capital currently owns 20,000 shares of common stock in the Company ("Common Shares").

The story goes on

Under a digital awareness services agreement with Machai Capital (the "Machai Agreement"), Machai Capital will provide branding and marketing services to the Company, including assisting the Company in creating, tracking, organizing and conducting in-depth awareness campaigns. In return, Machai Capital pays a cash fee of $ 3,500 per month for a total of $ 21,000 over an initial period of 6 months. The Machai contract is automatically extended for a further 6 months on the same terms if it is not terminated within 30 days of the first 6 months. In the event of an extension, Machai Capital will pay additional fees of $ 3,500 per month for an additional total of $ 21,000. To the best of the company's knowledge, neither Machai Capital nor its clients own any securities in the company.

Under the Adelaide Agreement and the Machai Agreement (collectively the "Agreements"), Company has granted 150,000 stock options ("Options") to Adelaide Capital and 35,000 options to Suneal Sandhu, a principal of Machai Capital. The options are part of the larger grant of Options previously announced by the company on April 26, 2021. Each option can be exercised through April 26, 2023 at an exercise price of $ 0.74 per common share. The options granted under the agreements vest quarterly for a period of 12 months in accordance with TSXV guidelines.

about the company

Sierra Madre Gold & Silver Ltd. is a mineral exploration company currently focused on the acquisition, exploration and development of the Tepic property in Nayarit, Mexico. The company has an experienced management team with a proven track record of creating wealth in Mexico through discovery, advancement and monetization of projects. Sierra Madre's primary objective is to continue exploring the Tepic property to determine if it contains commercially exploitable deposits of precious or base metals.

About Adelaide Capital

Adelaide Capital is a full-service investor relations firm based in Toronto, Ontario that brings a unique and powerful perspective and a revamped IR business model to the table. His extensive experience in the capital markets allows him to go deeper, strategically evaluate each client company, and create a plan that points out the best path to success.

Adelaide Capital's offering specializes in small and medium-sized businesses and is enhanced by one really impressive factor - our personal connection to a sizable and valuable network of investors across North America and around the world.

About Machai Capital

Machai Capital is a marketing, advertising and awareness raising company based in Vancouver, British Columbia specializing in the mining and metals, technology and special situation sectors. It helps companies branding, content creation, and data optimization to create powerful marketing campaigns. Machai Capital is able to track, organize, and execute its plan through Search Engine Optimization (SEO), Search Engine Marketing (SEM), Lead Generation, Digital Marketing, Social Media Marketing, Email Marketing, and Brand Marketing.

On behalf of the Board of Directors of Sierra Madre Gold and Silver Ltd.

Alexander Langer
Alexander Langer
President, Chief Executive Officer and Director

For further information please contact:
investor@sierramadregoldandsilver.com

Warning notice

Neither the TSX Venture Exchange nor its regulator (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this press release.

This press release contains "forward-looking information" and "forward-looking statements" within the meaning of applicable securities laws. The forward-looking statements contained herein speak only as of the date of this press release, and the company undertakes no obligation to update or revise them to reflect new information, estimates or opinions, future events or results or otherwise unless necessary after applicable law. Often, but not always, forward-looking statements can be identified by the use of words such as "plans," "expects," "expects," "budgets," "planned," "estimates," "projections," "says," "Projects", "intends", "goals", "goals", "anticipates" or "believes" or variations (including negative variations) of such words and phrases anticipate or may be identified by statements that "may" cause certain actions, "could", "should", "would", "could" or "is" taken, occurred or achieved. Forward-looking information in this press release includes, but is not limited to, statements regarding future events or future Company performance, results or benefits arising from the listing of its common stock on the Frankfurt Stock Exchange, and the services provided for in accordance with the Agreements Obtaining all necessary regulatory approvals including TSXV approval of the agreements and plans of the Company with respect to the exploration and development of the Tepic property. Forward-looking statements and information are subject to various known and unknown risks and uncertainties, many of which are beyond the control or predictive ability of the company. This could cause actual results, performance or achievements of the company to differ materially from those indicated or to be implied and developed on the basis of assumptions about such risks, uncertainties and other factors set out herein, including but not limited to risk that the agreements are not approved by the TSXV and those under the heading "Risk Factors" in the company's final long-form prospectus dated March 31, 2021, which cannot be offered and can be viewed on the company's profile at www.sedar.com . This forward-looking information represents management's best judgment based on the information currently available. No forward-looking statement can be guaranteed and actual future results could vary materially. Accordingly, readers are cautioned not to place undue reliance on forward-looking statements or information.

SOURCE: Sierra Madre gold and silver

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